Description du poste

We are seeking a hands-on, pro-active and creative marketing officer to support the ASC campaign team with organizing and executing various activities for the 5th multi-partner awareness campaign in France in February 2021.

You will be supporting the Campaign manager (based in Italy) and the Market Development manager (based in Paris). Together you form the local team responsible for delivering on the campaign objectives in collaboration with our co-organizer MSC following our global processes to assure quality. You are eager to excel in providing support to maximize impact of the campaign.

You will support the creation, conception and deployment of various marketing activities and assets, for ourselves, but even more important also toolkits and assets that can be used by our commercial and institutional partners. Ideally you have experience in campaign development – from objective setting, through creative development to media buying. You are savvy on social media marketing, are creative on content development and like writing. You will support B2B outreach to engage partners inspiring them to deploy their channels to leverage our message towards French consumers about making a responsible choice for seafood. You will support with organizing impactful events. And of course, with data collection, analytics and surveys to measure and evaluate the achievements of the campaign. We can rely on you in getting things done, you have a punctual way of working and bring a true team-spirit. All in all, you are an energetic and passionate marketer eager to strengthen your work experience in a fascinating NGO environment, and able to interact with a variety of stakeholders to make the campaign a success!

Responsibilities

Project management support:
- Support the campaign manager with planning and campaign management by e.g. making minutes, action lists, etc. in order to deliver assets and activities in time and within budget
- Support working relationships with agencies and suppliers (e.g. by compiling briefings, finding agencies, evaluate pitches) and following up on work as it develops
- Support data collection for evaluating the results against set objectives and KPIs (e.g. in store monitoring, social media and through Panelwizard)
- Data analysis and quantification of results (including social media)
- Create a presentation summarizing the results

Commerical partner marketing support:
- Manage mailbox and be first point of contact for request of commercial partners
- Write and send client focussed mailings to retailers and brands to provide them with regular updates of the campaign
- Approval of partners instore and online communication materials according to Style Guide
- Support the creation, production and deployment of a marketing toolkit, and/ or assets and a social media toolkit for partners
- Producing and copy writing of brochures and other campaign assets for partners

Digital marketing & copy writing:
- Help build the ASC campaign landing page on the French ASC micro-site
- Produce content and copy writing for landing pages, micro-site, web banners and social media
- Contribute to a social media plan and content development for the campaign
- Support creation, production and deployment of B2B and B2C assets
- Copy writing for press releases and other communication outlets

Event management & educational partners:
- Support organizing events e.g. with education/institution partners or a PR event (incl. venue location, finding speakers, drafting programmes, onsite logistics, look & feel and support)
- Production of supportive marketing materials for events
- Support the creation, production and deployment of a marketing materials, assets and/ or a social media toolkit for educational partners
- Support invitation follow up to ensure high attendance
- In person administration and stakeholder management during campaign events and activities

Application details:
Please e-mail a cover letter and CV (both in French and English) via recruitment@asc-aqua.org. Please also send us a text example that you have written (e.g. a page for a website, an article for a newspaper or a magazine, a text for a social media campaign or an advert) preferably for a consumer audience.